FRONTIER REBRAND
This project includes…
Logo design
Product design
Stationery design
The Project
This project's brief was to rebrand an airline company. After conducting research to learn more about the company's policies and values, the design process began. Included in the rebrand are plane exterior designs, stationery, safety cards, and merchandise. The direction I chose was to create a brand that focused on being environmentally friendly. This is why greens, leaves, and shapes representing airwaves were chosen.
The Process
The process included 50 thumbnails for each step of the process, followed by 3 digital roughs to choose from, and landing on a final design for the logo, stationery, safety card, plane exterior, and merchandise. The plane illustrations were created in Illustrator to use as mockups for the final branded design.
The Good Stuff
